One of the delights of my job is to visit area wedding gown boutiques to keep up on the latest fashions. Looking through rows and rows of beautiful silk and chiffon creations is a treat. I can only imagine what it must feel like to pick and choose from such exquisite gowns knowing that there is one perfect dress out there just waiting to be discovered.
Every style, every color, every pattern, every adornment from beads to lace to feathers.
Silks, satins, chiffon, and more are there for every bride in almost every store.
I have discovered in my travels that every bridal store is an unique as its owner. They strive to carry an inventory that will appeal to even the most discriminating tastes and sizes. Most stores carry a rather large quantity of gowns, flower girl dresses, mother's gowns, bridesmaids dresses, and tuxedos. Then there are the shoes, hair accessories, jewelry, ring bearer pillows, unity candles, invitations, and the list goes on and on. Quite impressive for even the small mom and pop stores as well as the larger more established big-city boutiques. But regardless of the size and location of the store, all bridal inventory is expensive.
Try pricing a wedding gown today and then multiply that cost by 200-300 or more! Add in bridesmaid's dresses, mother's gowns, flower girl clothing, accessories, and pretty soon you get the idea that this business is not cheap! It takes a lot to open a bridal boutique and even more to keep a successful one running. In addition to all of the above, there are operating costs, advertising, alterations, hired help....well, you get the idea.
Bridal Boutiques are in business because their owners love what they do, not because they like loosing money which is precisely what happens every time a girl goes on the Internet to purchase her wedding dress. This is becoming more and more popular among current brides. The reasons why can be varied but the number one reason that I hear over and over again is to save money.
Why brides would even consider purchasing an online bridal gown is beyond me and one that we will explore in upcoming blogs.
What actually happens when you make an online wedding gown purchase?
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