I have a bridal show in Ottumwa this coming weekend. It should be a great show with lots of brides. I have newspaper ads, mailed invitations, email blasts,
posters, Save the Date cards, and radio advertising; all designed to bring in brides and their guests.
There is a lot of work that goes into a bridal show and even more work once the day gets here. Set up, decorating, tear down; keeping vendors happy, keeping brides happy, keeping the venue happy. In short, doing whatever it takes to help everyone have a good time, help brides and grooms finish their wedding planning and establish good, solid relationships with vendors.
I like what I do. But I realize that the more I know, the less I know, so it is always a learning curve. A very wise individual pointed out to me recently that as long as we continue to quest for knowledge, our businesses will continue to grow and thrive. The very minute we become complacent, we die. I agree.
Not only with wedding planning and events, but with every business from the photographer to the cake designer, we should be constantly striving to grow our business and personal selves into entities that we care proud to say: I have done the very best that I can. When the majority agrees, then we have done a good thing.
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